Blog
Inspiration
Nike BOOM 2.0
Check out the new Nike BOOM 2.0 App. They’ve changed the design, added the SPARQ Rating and allow you to get geared up. I was involved in some of the recording with some the NFL Attaboys and I have to tell you those guys get into it. The app is well worth the time to set up. This app will continue to evolve as Nike puts more time into developing content and integrating some of the performance assets they can utilize.
2011 Crossfit Games
If you haven’t been watching the 2011 Crossfit Games, you have to start. Last night I was glued to the TV for an hour and half, as I pedaled my ass through my late night workout. I love the simplicity of the movements and the total time of work. Great motivation.
Exploit Yourself
The Exploit commercial, inspired by Nike, directed by Carl Rinsch and produced in the Big Lazy Robot, Barcelona studio, was developed as a way to show off the spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment. For those who haven’t heard of BLR, its all about the robot, raised from illusions and bred from dreams. For more info visit: www.biglazyrobot.com