NIKE: EXPLOIT YOURSELF
The Exploit commercial, inspired by Nike, directed by Carl Rinsch and produced in the Big Lazy Robot, Barcelona studio, was developed as a way to show off the spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment. For those who haven’t heard of BLR, its all about the robot, raised from illusions and bred from dreams. For more info visit: www.biglazyrobot.com
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